Startup 101 Legal Series – Tips on importance to trademark a company

Is it necessary to trademark before I register a company?

A trademark distinguishes your business from competitors. They act as the face of your company and make an effective communication tool with customers. It’s crucial to realize the Importance of trademark in this digital era. As it protects your brand legally and preserves its uniqueness.

Technically trademarks are Intellectual Property assets that you can buy, sell, lease, or license. The importance of the trademark comes into the picture when we talk about infringement issues. Hence, It is better to be safe than sorry and apply for our trademark at the infancy stage itself. So have you trademarked your IP?

Sharda Balaji has expertise as an in-house attorney in various MNCs closing a wide range of deals. Also, she is a CS and founder of law firm NovoJuris. Moreover, she donned the roles of legal counsel, founder, angel investor, Independent director, and trustee.  Sharda has nurtured many young entrepreneurs through their start-up journey.

This Start-up 101 series is a guidebook for business to novice entrepreneurs. Here are solutions for hundreds of questions you ever had and even for ones you haven’t thought of. In short, we have condensed the huge experience of various mentors and founders into a handy, user-friendly manual.



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