Startup 101 Tech Series – Importance of product demo at early stage

How important is that I build a product demo even when I am in the early stages of my company. I have a rudimentary design for my product. Should I go ahead and approach customers or should I wait till I design a sophisticated prototype?

Product demo primarily means demonstrating your product, its functionalities, and the problem it is going to solve in the market. Prasanna says your product need not have all the features but make sure customers would be willing to buy for a few killing ones. It showcases value it brings to the customer and helps them in decision making.

Do you need an already built product for a product demo at an early stage? Will an ornamental prototype suffice?  What is the relationship between the product demo and a minimum viable product? How to give a breakthrough demo for investors?

In this video, Prasanna Krishnamoorthy answers the above questions and explains to us the importance of product demo at an early stage. He is Partner in Value Saas Catalyst firm Upekkha. He enjoys coaching young entrepreneurs and worked with Microsoft Accelerator. Moreover, he also authored various articles on start-ups, product management, and crafted frameworks for product-market fit.

This video is part of the Start-up 101 series, a handbook for all your start-up questions. They are series of crisp, straight to the point solutions to all the possible queries. Here our start-up Gurus strengthens your basics, before maneuvering your way through nuances of startups.

Answered by Founders, CEOs, Mentors, and those who are part of this ecosystem, we have handpicked not just a few but hundreds of questions just for you. A definitive startup manual might be non-existent therefore we have the FAQs covered.

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