Startup 101 Design Series – How to differentiate between UI and UX

They say User Interface is like a Joke, if you have to explain it, it’s not that good. If UI is a joke, is UX the humour, we wonder! Is UI just eye candy or is there more to it? Is UX the same as UI?

UI and UX build a relationship between products and people. Interface and experience have the power to turn visitors to customers in the long run. Often we find ourselves in a fix, unable to differentiate between UI and UX. Both UI and UX are used interchangeably or incorrectly too.

A UI enables users to interact with the product and makes it accessible like screens, pages, buttons, and icons. On the other hand, UX refers to the overall experience of product and reason why the customer chose over product over others.

What comes first UI or UX? Can User experience exist without a user interface?  Are they interdependent? How both UI and UX help us gain in this competitive environment?

Our mentor Jay Dutta illustrates helps founders differentiate between UI and UX. He is an alumnus of NID, worked as a UX designer for giants like Flipkart, Adobe, and MakeMyTrip. Additionally, he co-founded the UX design start-up and curator for various UI related conferences.

The video is part of the Start-up 101 series which acts as a user-friendly manual to budding entrepreneurs. Here our team of experts and mentors answers all your startup confusions. Moreover, they strengthen your basics, before maneuvering your way through nuances of startups.



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