Startup 101 US Markets Series – Launch your first product in global market

For many Indian startups, going global can be an uphill task, filled with uncertainties and costly mistakes. So how they get their first product in global market?

It is a dream come true for many entrepreneurs when their product scales internationally. In fact, the current trend of globalisation and technology rolled odds in our favour. But the feasibility of the idea depends on various factors like market capacity, customer base, estimated revenues, etc.

After all, not every start-up can scale its first product in the global market. How to strategize this launch? What are the sources available for newcomers to introduce their products in the global market? Does it take extensive marketing and forethought? Can this process become simple with the help of digitalization?

Our mentor Thiyagarajan Maruthavanan Partner,  B2B SaaS accelerator Upekkha to address to talk about the thought process. The rules and regulations involved in taking your startup global. He guides us through this process of launching in the global market.  Not just that, he is also a co-founder of Startup Bridge India which encourages cross border business for start-ups. He is also an expert in product management and an innovation leader.

This video is part of the Start-up 101 series, containing a wide range of Q AND As. These are basics for beginners in the form of short, to the point solutions to all the probable hurdles. It starts with the definition of a start-up and extends to investing, hiring, product development, and whatnot. The video series has more than 100 questions answers related to startups.



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