Startup 101 US Market Series – Strategy for Expansion to Global Markets

An entrepreneur always goes after the next big thing for his enterprise. The strategy for expansion will always be on our minds as we can’t afford to stay stagnant in this dynamic environment. Rajan explains to us the concept of strategy for expansion by taking an example of two Pune based companies. Fresh desk and Dhruva, a backup security software company.

What should be your strategy for expansion in global markets? What is the difference between mind tickle model and fresh desk model? How does your expansion plans differ in these two models? What role do your engineering team and sales tuning play in this expansion?

Our mentor Thiyagarajan Maruthavanan illustrates our strategy for expansion. He is currently a partner in Upekka, a value SaaS Company. Moreover, he is also a co-founder of Start-up Bridge India which encourages cross border business for start-ups. He is also an expert in product management and an innovation leader.

This video is part of the Start-up 101 series, containing a wide range of Q AND As. These are basics for beginners in the form of short, to the point solutions to all the probable hurdles. It starts with the definition of a start-up and extends to investing, hiring, product development, and whatnot.

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