Startup 101 Design Series – Importance of UI before Product-Market Fit

A Product market fit refers to the capability of our company to sell the real solution to a problem. In other words, our customers in the market willing to buy our product? It is the norm to build a working UI before Product-Market Fit to get it across buyers.

UI is a fundamental tool to stir buyer’s interest at once. The probability of customers giving a second glance to a bad UI product is meager. On the other hand, coding UI takes a lot of time and effort. Understandably the question of building a full-fledged UI before product-market fit analysis arises.

Our mentor Jay Dutta illustrates the pros and cons of building mock UI before Product-Market Fit. He is an alumnus of NID, worked as a UX designer for giants like Flipkart, Adobe, and MakeMyTrip. Additionally, he co-founded the UX design start-up and curator for various UI related conferences. One of the best in the industry.

The video is part of the Start-up 101 series which acts as a user-friendly manual to budding entrepreneurs. Here our team of experts and mentors answers all your startup confusions. Moreover, they strengthen your basics, before maneuvering your way through nuances of startups.