Startup 101 Design Series – Importance of UI before Product-Market Fit

A Product market fit refers to the capability of our company to sell the real solution to a problem. In other words, our customers in the market willing to buy our product? It is the norm to build a working UI before Product-Market Fit to get it across buyers.

UI is a fundamental tool to stir buyer’s interest at once. The probability of customers giving a second glance to a bad UI product is meager. On the other hand, coding UI takes a lot of time and effort. Understandably the question of building a full-fledged UI before product-market fit analysis arises.

Our mentor Jay Dutta illustrates the pros and cons of building mock UI before Product-Market Fit. He is an alumnus of NID, worked as a UX designer for giants like Flipkart, Adobe, and MakeMyTrip. Additionally, he co-founded the UX design start-up and curator for various UI related conferences. One of the best in the industry.

The video is part of the Start-up 101 series which acts as a user-friendly manual to budding entrepreneurs. Here our team of experts and mentors answers all your startup confusions. Moreover, they strengthen your basics, before maneuvering your way through nuances of startups.

RECENT VIDEOS