Startup 101 Tech Series – How to Evaluate Market Size and Data

We require a viable market size and data analysis of our start-up for decision making or fundraising. Firstly you need to have credible sources to arrive at accurate market size and data. Further, we have to use tools like TAM report to understand competition and customer growth over the next few years. So, how to Evaluate Market Size and Data for a Startup.

Though many start-ups prefer top-down approach, Rajan advises us to think out of the box. How to figure out market size and data using bottom-up approach? How to resolve the conflict of selecting any one particular method?

Our mentor Thiyagarajan Maruthavanan guides us through how to Evaluate Market Size and Data for a Startup. He is currently a partner in Upekka, a value SaaS Company. Moreover, he is also a co-founder of Start-up Bridge India which encourages cross border business for start-ups. He is also an expert in product management and an innovation leader.

This video is part of the Start-up 101 series, containing a wide range of Q AND As. These are basics for beginners in the form of short, to the point solutions to all the probable hurdles. It starts with the definition of a start-up and extends to investing, hiring, product development, and whatnot.