Startup 101 Tech Series – What do I do first – build a business or product

Product or Business? Where should you start?  What do I do first – start a business or build a product. What should be the right strategy to earn the maximum profit? Will building the product will earn you maximum returns or putting efforts on the expansion of Business will elevate your chances to become successful.

In this episode, Prasanna Krishnamoorthy shares his views on what to prioritize- start a business or build a product.

All the founders find themselves in this dilemma to building a business or product first. Many times it’s hard to differentiate between the product and its brand name. As brands last longer than the product life cycle, the lure to fund branding and marketing is understandable.

In a start-up scenario, one cannot build a great brand name without a great product. Hence Prasanna illustrates building features first, then product and then Business.

In this video, Prasanna Krishnamoorthy clearly explains whether to focus on business first or product. He is Partner in Value Saas Catalyst firm Upekkha. He enjoys coaching young entrepreneurs and worked with Microsoft Accelerator. Moreover, he also authored various articles on start-ups, product management, and crafted frameworks for product-market fit.

This video is part of a Start-up 101 series, a handbook for all your start-up questions. They are a series of crisp, straight to the point solutions to all the possible queries. Here our start-up Experts strengthen your basics, before maneuvering your way through nuances of startups.

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