Startup 101 Design Series – Should I build features or focus on UI and UX

If you’re trying to add features to your product to make sure they’re complete or to cover multiple cases, you’re delaying the moment you can start learning, which will lead to customer engagement, leading users. and what will lead to business results. So basically should I look at features or focus on UI and UX.

Your first edition of the product is a critical opportunity to learn how to create an experience that will appeal to real users, not just your perceived users, based on unclear demographics or even rich personalities. It is therefore essential that you get your product in the hands of your future market as quickly as possible with a minimum feasible product (MVP).

As someone who is passionate about the UX report and the product, it hurts me to tell, but sometimes it doesn’t matter the product design. If your customers decide on a price basis or have very specific limitations, or there is a dominant market leader, the quality of your product may not be important. But if you can balance between both the Features and UX then it will be the best thing to do and will give the best results.

In this video, Jay Dutta is discussing should I build features or focus on UI and UX

Jay Dutta in his current role, JD leads the experiential design charter for the new extended MakeMyTrip group. As a consultant at SAIF Partners, he continues to advise start-ups, helping them to use design as a competitive advantage. She is head of AsiaPacific for IxDa and curator of DesignUp.

Startup 101 is a series of videos about various ups and downs in the mature startup market. FAQs are answered by Founders, CEOs, Mentors and those who are part of Indian Startup Ecosystem. We have handpicked not just few but hundreds of questions just for you. A definitive startup manual might be non-existent so therefore we have the FAQs covered.    

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