The Rajinikanth Way – My way is unique way

Life and Management lessons The Rajinikanth Way. My Way is the unique Way.

Rajinikanth is rightly called Thalaivar – A leader. He is revered as a hero not only because of profession but also in real life. Brand Rajini is a unique term that refers to modern day business philosophies inspired by superstar himself.

This video is about management mantra from Rajini’s dialogue, “My way is the unique way.” The Rajinikanth way being a road less travelled that too by selected few.

In this digital era consumers have numerous options and very less attention span. Our product won’t even survive, let alone grow if it is just another common place thing. Needless to say today’s founders brainstorm hard to make sure their idea is exceptional. Message of the video is Differentiate yourself; have a distinct identity.

How crucial is building distinct products in this highly competitive environment? How to retain that uniqueness in a world where everything changes in a jiffy? Here PC Bala gives us insights on flexibility and how to do it in the Rajinikanth way.

P.C. Bala Subramanian is a Chartered Accountant by profession, who later on Co-founded Matrix Business Services. Further he is also an Author, Speaker, Bibliophile, cricket lover and movie buff. Being an ardent admirer of Rajnikanth he authored best sellers like Rajini’s Panchatantra and Grand Brand Rajini.  Meanwhile he also contributes business articles in news papers.


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