The Beginning of Value SaaS in the World

Value SaaS Series – The Beginning…

This video is first in the Value SaaS Series. Prasanna Krishnamoorthy and Shekar Nair of Upekkha Accelerator talk about what is Value SaaS? And why is it relevant at this point of time. Its the beginning of Value SaaS Series in the World,

We also have snippets where Kalyan Varma and Varun Jain talk about different aspects of SaaS Companies. A beginning of the Value SaaS.

Value SaaS Series focus on businesses surviving in their path to first million. They bootstrap or raise tiny external investments. During this period they iterate rapidly to create a growth engine for scaling to $10Mn and beyond. By accessing & deploying founder-ownership friendly capital, they grow rapidly and thrive.

Organization that are able to make $1 of revenue through less than $1 of spend is a Value SaaS Business. Veeva, Zoho, MailChimp, Atlassian, BrowserStack, even SalesForce, are all Value SaaS startups – they made more than $1 Mn Annual Recurring Revenue with less than $1Million in spend.

Software ate the world and today SaaS is eating Software. And Indian Value SaaS will eat Vanity SaaS world-wide.

SaaS Applications

The SaaS Applications and founders that are featured in the Value SaaS Series


Educational institutions are posed with a problem of under utilising their alumni force and inefficiencies in funding. Alma Base is an all-in-one alumni relations software solution, solving complicated community management.


Every software goes through security fixes which can potentially ruin businesses. Appknox solves this crucial issue by providing top notch mobile security services. It detects vulnerabilities in the software and makes sure its customers qualifies their security audits successfully.


Chargebee is an integrated subscription management platform that has merged a plethora of payment gateways for rapid billing and invoicing. Moreover Chargebee takes care of all administrative bottlenecks while SaaS founders can focus on growth and customer satisfaction.


Garage plug is an end-to-end SaaS based workshop management software which automates inventory, billing, marketing, vendors and other garage services. It assists in business branding and customer satisfaction through online communication and service upgrades, follow ups etc


Enterprises spend a great deal on cloud space and database management. Minjar provides innovative solutions to this cloud management and cloud security issues thus saving millions to its customers. Minjar, now acquired by Nutanix, has acquired an ARR of 1Million $ very early in its life inspiring many Value SaaS Start-ups.


Nittio Learn is an Ed tech start-up based in Bangalore providing online training platform for employees without impacting their regular jobs. They provide continuous and updated skill enhancement programmes in process management, policies, operations, sales etc.


Ripplehire is an innovative Saas Platform for focusing on efficient hiring and recognising talent wealth in existing workforce. It assists in employee referrals , employee engagement ,Internal job mobility and talent branding. Not only recruiters but applicants also benefit from this software with better communication from companies. 


QDC Software provides premier automation services to dry cleaning and laundry businesses. In this industry where speed and accurate tagging are main concerns, QDC enables profitability and ultimate customer experience.


SendX is an easy to use Saas Platform for optimal and affordable email marketing with more than 3000 customer base. Moreover SendX lets businesses design personalised mail content and automate email sequences and contact management.


Tagalys is a bootstrapped start-up providing intelligent search service for ecommerce entities to improve their conversion rate. This application essentially saves customers time by handling semantic queries proactively.


Talview is advanced Instahiring software that aims at reducing recruitment hurdles to companies. It helps businesses in remote interviews, assessment tests for candidates and automated scheduling.

Within this generation there are a select few founders who are building global brand of software products that are Made in India. Sridhar Vembu of Zoho is one of the earliest trailblazers. These select Indian founders are becoming torch bearers of  Value SaaS who are running SaaS Software companies. They are rejecting the path of chasing growth at any cost and are focussing on getting to unit economics before pushing the growth pedal.  They strive to keep their fate in their own hands.

The Value SaaS Series with Prathibha Sastry will dig into these founders on their Why’s and How’s.

Value SaaS Series in association with Upekkha which is a catalysts for SaaS Software Companies and supported by Chargebee which is a SaaS Software Product

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