We have Krish Subramanian of Chargebee take us through his journey of setting up the company. Krish talks to Prathibha Sastry as part of the Value SaaS Series. It is A Masterclass in SaaS Business. Krish enjoys customer support. That just summarizes why he love SaaS and what you should expect at ChargeBee – world-class customer support. Enjoy this Masterclass as much as the host and guest did making the same.
Basic Questions Asked in SaaS Billing?
How did he go about building the team? SaaS Billing Model, inbound marketing. Why did they choose to build the billing product? why was boring so interesting? How did he arrive at the pricing strategy? What is the North Star metric to evaluate and a lot more lessons? Are there any conflicts when a customer support member is incentivized. All this and more is part of this interview.
What We Discussed In The SaaS Billing Models?
Here we discuss how they arrived at the freemium model, the SaaS Billing Model, the value metrics that they track. What is the vanity metric here? Krish talks about the experiments that they did to arrive at the freemium model, how long did they take to track the same. What were the organic ways they went about increasing the traffic and establish themselves as the experts to solve the billing problem.
Value SaaS Series focuses on businesses surviving in their path to first million. They bootstrap or raise tiny external investments. During this period they iterate rapidly to create a growth engine for scaling to $10Mn and beyond. By accessing & deploying founder-ownership friendly capital, they grow rapidly and thrive.
An organization that is able to make $1 of revenue through less than $1 of spend is a Value SaaS Business. Veeva, Zoho, MailChimp, Atlassian, BrowserStack, even SalesForce, are all Value SaaS startups – they made more than $1 Mn ARR with less than $1Mn in spend.