Building a product and the growth story


Building a product is crucial than building a company. Product must have the ability to provide a solution for a necessity in the market. How to get customers to focus on your product? Will a good product survive without marketing? How to make the right choices of investing after successfully building a product?

In this video SriKrishnan Ganesan shares us his insights on building a product. He is the founder of Konotor, a customer engagement product which is now acquired by Freshworks Inc. Also he tells us his story of hustle and learning during exponential growth of his product. What are the tricks and techniques he used to build.

Value SaaS Series focus on businesses surviving in their path to first million. They bootstrap or raise tiny external investments. During this period they iterate rapidly to create a growth engine for scaling to $10Mn and beyond. By accessing & deploying founder-ownership friendly capital, they grow rapidly and thrive.

Organization that is able to make dollar one of revenue through less thandollar one of spend is a Value SaaS Business. Veeva, Zoho, MailChimp, Atlassian, BrowserStack, even SalesForce, are all Value SaaS startups – they made more thandollar one million Annual recurring revenue with less than dollar one million in spend.

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