Annual or Monthly Recurring Revenue


Annual or Monthly recurring revenue (ARR and MRR) is a common term used in Saas enterprises. These are vital for start-up valuations and potential investors. Especially in case of Saas as they are entirely dependent on annual or monthly recurring revenues from customers. Here Kalyan talks about how their company has managed ARR through educational institutions.

Do ARR and MRR differ in India and US? How to be a successful ARR or MRR Company? How to calculate and estimate these figures accurately?

In this video our mentor Kalyan Varma, illustrates us on strategy on annual or monthly recurring revenue. He is the co-founder and CEO of profitable Indian Saas Company Almabase, Alumni management software. Moreover he has strong technology background from NIT and good start-up experience.

Value SaaS Series focus on businesses surviving in their path to first million. They bootstrap or raise tiny external investments. During this period they iterate rapidly to create a growth engine for scaling to $10Mn and beyond. By accessing & deploying founder-ownership friendly capital, they grow rapidly and thrive.

Organization that is able to make $1 of revenue through less than $1 of spend is a Value SaaS Business. Veeva, Zoho, MailChimp, Atlassian, BrowserStack, even SalesForce, are all Value SaaS startups – they made more than $1 Mn ARR with less than $1Mn in spend

Scroll to Top