Entrepreneurship and entertainment have been the key themes in her work life. In a career spanning over 18 years, she has launched a film magazine, hosted a film-based radio talk show and co-founded a mobile app based on the Indian entertainment industry.
Currently building this Content Brand The PS Show. The PS Show brings together Entrepreneurial, Adventurous and Innovative women. It’s a platform that is keen to impart education on the three core areas of life, Health, Wealth and Career of women so that everybody life is enhanced a bit. Through many such properties she aims to create the NEXT.Women.
Her previous stints include heading the Operations at Microsoft Ventures in India, setting up the largest innovation platform for grassroots innovation through iSPIRT. A pioneer in creating travel with a purpose within the Startup ecosystem, she launched DigitalDesh for a Hyderabad based startup. Through this she mapped the technology landscape in India. This allowed her to know more about the burgeoning innovation and startup ecosystem and bring out a report on the same. Innovation Yatra saw her discover the grassroots innovations and contribute to a Coffeetable Book
Recipient of the British Council’s Young Creative Entrepreneur- India 2008-09 and have represented the country at the International Young Creative Entrepreneurs Program held in London in October, 2008.
She has written for newspapers like Bangalore Mirror and others. She has also been a contributing author on books like Indian Cinema and Women Entrepreneurs.