Almitra Karnik of Clevertap and Shekar Nair of Upekkha who have the experience of working for various startups in US and India decode the marketing for SaaS startups. Shekar also talks about how does Upekkha help the Startups. They talk about the vast experience they have had in this field. With this experience how can they enable other startups in find success in this field.
Almitra makes a special mention of how marketing can be a revenue generating department for a SaaS Startup. Also Shekar brings into focus the Upekkha’s approach to SaaS startups and marketing for SaaS Startups. Why peer mentoring is critical to the growth of any founder. They share some fundamentals on marketing for SaaS companies.
Prathibha Sastry also talks the need to enable more women to enter the field of Entrepreneurship. They discuss the way Upekkha is approaching the same. Almitra also talks about how she we can encourage more women to be part of the leadership team.
Organization that are able to make $1 of revenue through less than $1 of spend is a Value SaaS Business. Veeva, Zoho, MailChimp, Atlassian, BrowserStack, even SalesForce, are all Value SaaS startups – they made more than $1 Mn Annual Recurring Revenue with less than $1Million in spend.
Software ate the world and today SaaS is eating Software. And Indian Value SaaS will eat Vanity SaaS world-wide.
The Value SaaS Series with Prathibha Sastry will dig into these founders on their Why’s and How’s.