In this era of technology, it is almost impossible to live without indulging ourselves in social media. We are connected to the world like never before. Obviously we spend a large chunk of our life on it. Since it is hard not to be social, we better learn how to maneuver through it responsibly. So how do we go about building brand you online
How to filter your interests and content you post online? How to create perception of your better self to your followers? How to be social and build YOU as a brand and use it to improve your personal and professional lives? Why is it important to think twice before posting anything? How can businesses and freelancers use social media for free and effective marketing? All this and more in this video on Career section. Here we go in-depth about building Brand You Online.
Karthik Srinivasan is Communication professional and has worked with ventures like Flipkart and Edelman. He has two decades of experience in digital marketing, public relations, building perceptions and branding. Moreover he is a Blogger, Guest lecturer and frequent columnist. He catered this expertise by authoring brand building guide to individuals “Be Social”. In this book he talks about influencing through YOU as a personal brand. Further he uses examples of public figures like Anand Mahindra to give us a better idea and inspiration.