Cash management is crucial for a start-up to stay afloat and build investor confidence. But conversely many young entrepreneurs stumble at cash management. It is important to understand profit and cash flow are not the same. During initial days all the activities are headed by founder himself and keeping a track of expenses would be hectic. As a result business runs out of cash soon.
In this video Sangeetha explains how to ace the art of maintaining cash flows using acronym CASH. She teaches us to Collect, Forecast, Monitor and preserve systematically. A good sense of cash management comes from discipline and habitual control over it. Is there an easy acronym to remember this, Sangeeta has some answers.
Sangeeta Sumesh is primarily a Chartered Accountant and Management Accountant. Currently she is ED & CFO of Dun & Bradsheet Technologies. Apart from that she is also a high performance coach, an author, Start-up advisor and professional speaker. She authored finance books ‘What the Finance’ and ‘A Glance at the Unknown’. Sangeeta encourages novice entrepreneurs by conducting workshops and coaching sessions.
Sangeeta has spent a lot of time at foreign multinationals and has international experience. She has also completed executive education program at Harvard Business School. She loves to travel and is a Olympic distance triathlete.
Watch the video on Profit Maximisation for Entrepreneurs.