Category Creation in SaaS by Expert Entrepreneurs - The Prathibha Sastry Show

Category Creation in SaaS by Expert Entrepreneurs

Category creation in SaaS involves being super innovative and creating your own niche in the market. In other words it is about creating a distinctive solution to an already existing problem.  How to tap both Indian & Foreign markets?  Whether B2B or B2C will be more efficient in successful category creation in Saas? How to train your employees through novice business models?

Khadim Batti is co-founder & CEO of Whatfix, A Digital adoption platform and Sanjoe Jose is CEO at Instahiring Company Talview. They provide us with answers to the above questions and urge us to build new definitions. Moreover, they say the new Category Creation in SAAS can be achieved through existing traditional practices too. 

Value SaaS Series focus on businesses surviving in their path to first million. They bootstrap or raise tiny external investments. During this period they iterate rapidly to create a growth engine for scaling to $10Mn and beyond. By accessing & deploying founder-ownership friendly capital, they grow rapidly and thrive.

Organization that is able to make $1 of revenue through less than $1 of spend is a Value SaaS Business. Veeva, Zoho, MailChimp, Atlassian, BrowserStack, even SalesForce, are all Value SaaS startups – they made more than $1 Mn ARR with less than $1Mn in spend.

Value SaaS series is supported by Upekkha in association with Chargebee.

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