Part Three of Women and Effectuation

  In the USA, 30% of businesses owned by women are small businesses.  Saras Sarasvathy discusses female entrepreneurs concentrating on women and effectuation. She highlights various reasons that most female-owned enterprises stay small. However, there is Yan Cheung, the founder of Nine Dragon Paper who succeeded against all odds. We are talking about if Women and Effectuation

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Part Two of Principles of Effectuation

  In entrepreneurship, there are limitations like money, skills, etc. whether the entrepreneur thinks effectually or causally.  Saras Sarasvathy discusses the difference limitations between effectuation and causation. One important aspect of entrepreneurship is during the business establishment. The limitation to establish a business is based on the approach that the entrepreneur takes. So are there Principles of Effectuation

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Affordable loss and Visionary Entrepreneurs

  Affordable loss deals are a great business idea. But the universal problem, remains: how do you bring people on board? How do you get them to invest their time and money? For instance while one may have a novel idea as well as a means for venture creation. The operation is not complete without

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Nine Dragon Paper and Effectuation Principle

   The episode highlights a unique situation that the Nine Dragon Paper Company. It was created by means of an affordable loss deal. This is where the success of the business guarantees an eventual profit and a novel business idea. Therefore a failure would not lead to a drastic disadvantage, as the costs of

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Who is an Expert Entrepreneur by Prof Saras

   Prof Saras D. Sarasvathy speaks more about her research and her study in this video. The research was conducted on various expert entrepreneur. It was to show that the lessons learnt by these “experts” are not merely a result of their individual levels of success or their particular fields or industries of focus.

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Sextortion Help – A step by step guide to prevent Sextortion

Opening Video Credit – National Crime Agency UK Step – by Step on Sextortion Some users use the internet to manipulate, blackmail and intimidate others. Sextortion is cyber-crime where the perpetrator threatens the victim with revealing intimate content to the victim’s contacts. The video raises awareness of tactics used to lure victims and ways to

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Archana Doshi on Building Archanas Kitchen

  Archana Doshi – Creator of Archana’s Kitchen in conversation with Prathibha Sastry in this episode of The PS Show. The video is about the use of social media to market your products and services. It is also about following one’s passion and to turn it into a lucrative business. Archanas Kitchen is a business

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Security Expert on How to be Safe Online

How can we ensure our digital safety on the Internet. How to be Safe Online in this new world of social networks & hacking? In this episode of The PS Show, security expert, Manjula Sridhar shares some useful tips on cyber safety with us. Most incidences of online theft are due to simple lethargy on

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Dream Careers and following your Passion

  A lot of people only get to dream and visualize the life they want to live. Some people, however, follow their passion and turn their dream careers into a reality. The video discusses the necessary skills required to make the business a success. Ian Faria talks about how low self-esteem keeps people cocooned and

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