Market analysis is essential to a business plan, especially related to your potential customers. Shubhra Srivastava, Co-Founder and Director at GaragePlug share her startup’s journey in an interview. Initially targeted at the Indian market, GaragePlug found unexpected success when it began receiving high interest from customers in the US and the Middle East after going global.
Recently, GaragePlug noticed that two of their leads had become paying customers within a week of signing up. Knowing this has led to the realization that their product had the potential to sell itself. In response, GaragePlug pivoted its strategy towards developed markets while still keeping an eye on emerging markets.
During the conversation, Shubhra Srivastava discussed the process of changing market segments. a SaaS based solution for automobile repair workshop. GaragePlug is a SaaS-based solution for automobile repair workshops that has enabled over 150 garages and 200+ customers.