Rachit Ahuja of Quick Dry Cleaning software talks about the data and performance metrics they tracked. They used this information to add value to the customers. As your business evolves, the performance metrics should also be tracked. Soon at startup, especially if you are introducing a system, you may only be interested in profits. But
[videopress vWiiyXrQ autoplay=”true”] Almitra Karnik of Clevertap and Shekar Nair of Upekkha who have the experience of working for various startups in US and India decode the marketing for SaaS startups. Shekar also talks about how does Upekkha help the Startups. They talk about the vast experience they have had in this field. With
[videopress k4HVOfyx] What happens when there is Conflict between Sales and Customer Support person. If the Customer support is incentivized to sell. Are they then start selling or still only supporting? Sales and client service groups area unit usually at odds. And when they are – it’s your customer who suffers. You want sales to
Marketing for B2B refers to any marketing strategy or content that is focused on business or organization. When some businesses think of Marketing for B2B strategies, they think primarily of direct and outgoing techniques. Like, messages that you can send directly to the clients or potential buyers you identified. The goal of this approach is
Antony Kattukaran of Tagalys talks about the importance to focus on roadmap of the product that you are building. Anthony, in this video talks about why it is important to keep your eye on the prize in this case price. If the customer is willing to pay, that is when you build it. That is the
In this video, Subho Haldar is discussing the plans of Appknox to create a recurring revenue. Appknox is a mobile security testing that detects and fixes mobile application vulnerabilities by automated tests. This product is the most powerful solution for securing Plug and Play mobile applications. It is used by businesses around the world to
We have Krish Subramanian of Chargebee take us through his journey of setting up the company. Krish talks to Prathibha Sastry as part of the Value SaaS Series. It is A Masterclass in SaaS Business. Krish enjoys customer support. That just summarizes why he love SaaS and what you should expect at ChargeBee –
Varun Jain talks about Predictable Sales Cycle. He discusses the process that he follows and why its an important part of building a capital efficient business. A sales cycle is a set of steps that sellers take to lead into a customer. This includes everything from surveying to ending sales. Sales cycles vary between companies and
The SaaS pricing model should be built on what customers value. It is likely to be outside the “commodity” metrics, such as storage. First, customer should be given a higher value over time so that high costs can be charged. See if your services work with a customer or not. This episode is all about
Charanya Rengarajan is a scientist turned SaaS Enthusiast. She helps early stage startups to setup their customer success team. And not just that, she helps them define incentives and goals. She also helps them determine KPIs aligned to the organisation’s business strategy. Some of the questions answered here – on Customer Success Metrics