Fit to the product market is a relatively new but inevitable concept that the founders of start-ups need to understand at any stage. Subho Halder of Appknox on finding the Product Market Fit for Appknox -security for Apps
Appknox – the product that is required to security for apps and how the team went about identifying the right kind customers. They decided to focus on chief security information officers. Initially the product was targeted at developers, they decided to take it a step further and identifying the right people. Target customers ultimately about how the product meets their needs. Segmentation is the division of the entire market into market segments consisting of potential customers with similar needs and behaviours
In this video Subho Haldar is discussing about Fundamentals of finding product market fit. Why it is important to find out the right customers for security for apps.
Subho Haldar is Co-founder and CTO at Appknox, a company that helps developers to create secure mobile applications. He has also been listed several times in different halls of fame in Google, Apple, Facebook etc.
Value SaaS Series specialise in businesses extant in their path to 1st million. They bootstrap or raise tiny external investments. During this period, they iterate rapidly to create a growth engine for scaling to $10Mn and beyond. By accessing & deploying founder-ownership friendly capital, they grow chop-chop and thrive.