Launching your first product in global market - The Prathibha Sastry Show

Launching your first product in global market

For many India startups, going global can be a uphill task, filled with uncertainties and costly mistakes.

It is a dream come true for many entrepreneurs when their product scales internationally. In fact, the current trend of globalisation and technology rolled odds in our favour. But feasibility of the idea depends on various factors like market capacity, customer base, estimated revenues etc.

After all, not every start up can scale its product in global market. How to strategize this launch? What are sources available for newcomers to introduce their product in the global market? Does it take extensive marketing and forethought? Can this process become simple with the help of digitalisation?  

Our mentor Thiyagarajan Maruthavanan Partner,  B2B SaaS accelerator Upekkha  to address to talk about the thought process. The rules and regulations involved in taking your startup global. He guides us through this process of launching in the global market.  Not just that, he is also a co-founder of Startup Bridge India which encourages cross border business for start-ups. He is also an expert in product management and an innovation leader. 

This video is part of Start-up 101 series, containing a wide range of Q AND As. These are basics for beginners in form of short, to the point solutions to all the probable hurdles. It starts with definition of a start-up and extends to investing, hiring, product development and what not. The video series has more than 100 questions  answers related to startups.

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