Equity is the most critical part that a founder holds onto. Equity to startup advisors, the eternal question, who gets what? Who are the people that will be part of this journey and for a long haul. The startup advisors pour in their knowledge and help where you are either stuck or need someone to lighten your path.
A branding or a marketing advisor is someone whose expertise assists you to grow your business. They can guide you in different geographies. Not just that they help to solve the uncertainty and take important decisions. Now the question arises- How to decide on the equity to the startup advisors? Which kind of equity is given to whom, rather is there any framework that can be followed?
Sharda Balaji, Founder of Novojuris Legal, presents her thoughts on the same.
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