Marketing for B2B refers to any marketing strategy or content that is focused on business or organization.
When some businesses think of Marketing for B2B strategies, they think primarily of direct and outgoing techniques. Like, messages that you can send directly to the clients or potential buyers you identified. The goal of this approach is to be convincing and persuasive for audience to respond and engage.
These types of techniques certainly have their place in the marketing tool belt. The world of B2B marketing strategies has expanded and the behaviour of professional service buyers has changed. Buyers are more likely to perform a Google search to find and evaluate a business.
SaaS is a unique and evolving industry that requires special attention when the time to sell. How to value SaaS is perhaps one of the hottest and ambiguous discussions among small business owners
Almitra Karnik of Clevertap and Shekar Nair of Upekkha who have the experience of working for various startups in US and India decode the marketing for SaaS startups. Shekar also talks about how does Upekkha help the Startups. They talk about the vast experience they have had in this field..
Value SaaS Series specializes in businesses extant in their path to 1st million. They bootstrap or raise tiny external investments. During this period, they iterate rapidly to create a growth engine for scaling to $10Mn and beyond. By accessing & deploying founder-ownership friendly capital, they grow chop-chop and thrive.