It is famously said that “A growth hacker is a person whose true north is growth.” With obsessive focus on growth hacking, can UX take a back seat? A good user experience is about retaining the user. Ideally, UX and Growth hacking should balance each other, says Jay Dutta.
The user experience design aims to help the user meet their needs and achieve their goals. However, creating a fantastic product and experience seems unnecessary if no one knows about it. How does your Startup balance growth hacking vs user experience?
It is about someone who grows product users using unconventional data-centric marketing techniques to help make decisions. Companies with more than 100 million active users, such as Facebook and LinkedIn, have dedicated growth teams. Hacking growth is a way to get more people to the door and accessing the services.
If customer comes and his experience is terrible, he will leave very quickly. So, all the investment you made in your hacking growth, a good user experience. If your experience is good, it’s unforgettable that great people will come back. People will refer to another process that also becomes a bit of a natural channel.
In this video, Jay Dutta is talking about how to balance growth hacking versus user experience.
Jay Dutta founded the basics and developed UX’s practice in Adobe India – dedicated to a diverse range of Adobe products and digital platforms. JD has consistently built high-performance internal and design teams in corporate, customer, and consumer domains that have delivered millions of dollars of time-critical projects. And the joy of users.
Startup 101 is a series of videos about various ups and downs in the mature startup market. FAQs are answered by Founders, CEOs, Mentors and those who are part of Indian Startup Ecosystem.