As an aspiring startup founder in India, one of the most important things you should focus on is getting users to try your product. In fact, it’s crucial to have users test your product even before it’s fully developed. Many startups make the mistake of spending too much time building their prototype and not enough time identifying potential users.
So, how do you get a consistent stream of users to try your product? First, you need to identify your target audience. Who would benefit from using your product? Once you’ve identified your target audience, you can reach out to them through various channels such as social media, email marketing, or even in-person events.
But should you wait until you have a complete product before bringing in users? Not necessarily. It’s important to get feedback early on in the development process, so you can make changes and improvements based on user feedback. You can start by building a basic version of your product, called an MVP (minimum viable product), and then test it with a small group of users.
Of course, getting users to try your product requires resources. So, how many resources should you dedicate to user acquisition? The answer depends on your specific startup and its goals. However, it’s important to strike a balance between building your product and acquiring users. Prasanna Krishnamoorthy, founder of Upekkha, suggests allocating about 40% of your resources towards user acquisition and 60% towards product development.
In conclusion, if you want to start a successful startup in India, you need to focus on user testing and acquisition from the very beginning. Identify your target audience, test your MVP, and allocate resources accordingly. With these steps, you can increase your chances of building a successful startup in India.