Tips on importance to trademark a company - The Prathibha Sastry Show

Tips on importance to trademark a company

Is it necessary to trademark before I register a company?

Trade mark distinguishes your business from competitors. They act as the face of your company and make an effective communication tool with customers. It’s crucial to realize the Importance of trademark in this digital era. As it protects your brand legally and preserve its uniqueness.

Technically trademarks are Intellectual Property assets which you can buy, sell, lease or license. Importance of trademark comes into the picture when we talk about infringement issues. Hence, It is better to be safe than sorry and apply for our trademark at infancy stage itself. So have you trademark your IP?

Sharda Balaji  has expertise as in-house attorney in various MNCs closing wide range of deals. Also she is a CS and founder of law firm NovoJuris. Moreover she donned roles of legal counsel, founder, angel investor, Independent director and trustee.  Sharda has nurtured many young entrepreneurs through their start-up journey.

This Start-up 101 series is a guidebook for business to novice entrepreneurs. Here are solutions for hundreds of questions you ever had and even for one’s you haven’t thought of. In short we have condensed huge experience of various mentors and founders into a handy, user-friendly manual.

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