Thiyagarajan Maruthavanan (Rajan) Partner at Upekkha talks about different ways or hacks for Indian companies going global. There are many ways to go on about this but he highlights only three. The methods include deciding what product to build, writing good content for the industry pertaining to your product.
There are various reasons and advantages for businesses to compete in global markets. These include the growth of the company, increase profits and capital. Another reason could be lack of a conducive environment in the home country to stimulate growth. For Indian companies going global, Rajan has a few hacks on the matter.
He discusses three methods to help startups compete in global markets. Technology has made it easier to find information on just about anything. Therefore, Indian companies going global need to take advantage of this opportunity. Writing good content about your product promotes user interaction.
Another hack is building a product for the middle-market segment. Companies are defined by size as either small, middle or large. Size is determined by the assets and number of employees. However, this differs from country to country. In addition, Indian companies should at least have a USD 3000 ACV. The annual contract value of this price provides an increased chance to compete with other global companies.
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