Be Social: Success Strategies for Building Brand You Online

Use Social Media to Improve Your Personal and Professional Lives

To build a strong personal brand online, it’s important to be intentional about the content you post and share. Take the time to consider what kind of image you want to project and what values and interests you want to highlight. Be consistent in your messaging and make sure that everything you share aligns with your overall brand image.

Social media can be a powerful tool for building your personal and professional network, as well as for promoting your brand and expertise. Engage with others in your industry, share valuable content, and showcase your skills and accomplishments. By leveraging social media strategically, you can enhance your reputation and open up new opportunities.

Before you hit “post” on anything, think about how it aligns with your personal brand and what kind of message it sends. Remember that everything you share online is public and can impact your reputation. Take the time to review your content and make sure it represents you in the best possible light.

Conclusion: In today’s digital age, building a strong personal brand online is crucial for both personal and professional success. By being intentional about the content you post, engaging with others strategically, and thinking carefully about your online presence, you can build a powerful brand that reflects your unique strengths and values. With the right strategies and mindset, you can use social media to enhance your career and achieve your goals.

Karthik Srinivasan is Communication professional and has worked with ventures like Flipkart and Edelman. He has two decades of experience in digital marketing, public relations, building perceptions and branding. He is a Blogger, Guest lecturer and frequent columnist.  He catered this expertise by authoring brand building guide to individuals “Be Social”. In this book he talks about influencing through YOU as a personal brand.  Further he uses examples of public figures like Anand Mahindra to give us a better idea and inspiration.

Archanas Kitchen || Hemamalini Maiya || Nisha Millet || Vaishali Kasturae

Lakshmi Sharath – A Travel Blogger’s Entrepreneurial Success Story

Journey your travel

I am just a Vagabond. Lakshmi Sharath is, in her own words, a storyteller, a traveler, travel blogger. Basically, she has made travel as a career.

In today’s world, success strategies in India revolve around being versatile and having the courage to change careers. Lakshmi Sharath, a travel blogger and storyteller, is a perfect example of this. She left her successful career as a vice president in a media company to pursue her passion for travelling.

Lakshmi’s decision to switch careers was driven by the need to grow as a person and escape the toxicity of her work environment. She understood the importance of career growth tips in India and was determined to follow her heart. Travelling and writing had always been her passion, and when she got an opportunity to take a break from corporate life, she seized it.

As Gustave Flaubert once said, “Travel makes one modest, you see what a tiny place you occupy in the world.” Lakshmi believes that travel helps you realize that you are a nobody. She had the courage, boldness, and desire to evolve as a person, and quitting her job was the first step in that direction.

Lakshmi’s career in media led her to create her own travelling blog, where she shares her experiences and adventures with her followers. She is a living example of the importance of entrepreneurial education and investing in oneself. By giving up her corporate career, she was able to pursue her own agenda and dedicate more time to her travelling career.

In conclusion, Lakshmi Sharath’s success story is a testament to the fact that success strategies in India revolve around being open to change, having the courage to pursue your passion, and investing in oneself. Aspiring entrepreneurs and professionals can learn from her experience and make the necessary changes to achieve their goals.

Diet for a traveler || Dream Careers

Hindi || Part Two – Archanas Kitchen and her success recipe

Hindi – Archanas Kitchen and her journey

Archana Doshi of Archanas Kitchen and her recipe  has been to embrace this change wondrously. From the days of starting it as a blog to making it the personal brand that it is today. Archana shares with us how social media has helped her change her passion into a business. In 2001, when the dot-com bubble burst, Archana lost her job and took up her Masters in IT to hone her skills. Luckily, she soon realised that this was not her calling.

As renowned Author Ken Robinson says, we need to challenge what we take for granted about our abilities. And that’s what Archana did. In 2007, she started a blog to talk about Food and Recipes that soon converted into a website with close to 12 millions of viewers per month across various platforms. Google ran a nation-wide Ad featuring Archana and Archana is a living example of the Advertisement’s message, ‘the web is what you make of it’.

Archana says she has always been an early adopter of social media platforms, be it YouTube or Twitter or Instagram. It has helped her reach out to millions of interested audiences. From being a one woman army, today Archana works with close to 500 contributors and a small dedicated team. 

Part One || English Version

Hindi || Part One- Success strategies of Archanas Kitchen and her Journey

A decade of married life, work-life balance, few years of living abroad, missed festivities(owing to the dead relative whose face I struggle to recollect), the daily grind, pregnancy, the himalayan endeavour of raising a baby, sickness, celebration, gatherings, guests, vacations. This is my story. Archanas Kitchen and her Journey

From the days of being the Queen of the Kitchen(only), women have come a long way, yet they still hold the exclusive ownership (like it or not). They look into what a family eats in any household (barring a few exceptions). Family recipes along with the heirloom gadgets had been carefully passed down from one woman to another as word-of-mouth.

Social Media has drastically changed the way we consume information. Food is no exception. Add some technology(social media, in particular) to cooking and you have the perfect recipe for drooling over hundreds and thousands of recipes and cuisines that you have never even heard of.

Archana Doshi of Archanas Kitchen has embraced this change wondrously. From the days of starting it as a blog to making it the personal brand that it is today, Archana shares with us how social media has helped her change her passion into a business.

Hindi Version Part Two || Online Safety in Hindi

Archana Doshi on Building Archanas Kitchen

If you are looking for career growth tips in India or success strategies in India, then one great example to follow is Archana’s Kitchen. Archana’s Kitchen is a business that provides healthy recipes and has grown into a successful venture since its establishment in 2007. Archana started her establishment from the comfort of her kitchen, and now reaches more than a million audience. One of the key success strategies used by Archana is to take advantage of the social media platforms to drive her business and conduct market research.

Archana’s recipes are healthy, quick and easy to make, and she uses social media to reach out to millions of viewers enthusiastic about a healthy lifestyle. Her successful business today comprises of a community of local chefs, bloggers, and other important professionals, who are dedicated to making Archana’s recipes using ingredients from the local market. Her online presence exposes Archana’s recipe to older and new users. In addition, she uses social media to find what the user needs and ways to satisfy those needs. products related to fashion.

Dedicated to her cooking passion, Archana uses different communication media and platforms to promote a healthy lifestyle through Archana’s Kitchen. Moreover, she aims to inspire people through cooking and recipes. Interestingly, cooking has always been her passion, but initially, she started her career as a software engineer. However, after losing her job and trying different things, she began taking cooking seriously, leading to the creation of Archanas Kitchen.

Another example of a successful business using social media to grow is Meenakshi, the Instagram IT girl, who earns a living by using Instagram and blogging to review fashion trends and other related products. Like Archana, Meenakshi uses social media to reach a wider audience and promote her passion for fashion.

In conclusion, if you want to grow your career or start a successful business in India, taking advantage of social media platforms and turning your passion into a business could be one of the success strategies to consider.

Dream Careers || Proactive approach towards Womens health