What does value pricing mean? Rajan simply puts Value pricing as cost plus and value minus. It means deriving value of your product not through features but the value it provides to customers. He urges us to focus on value before growth hypothesis and how that becomes mantra for a value Saas Company.
Fit to the product market is a relatively new but inevitable concept that the founders of start-ups need to understand at any stage. Subho Halder of Appknox on finding the Product Market Fit for Appknox -security for Apps Appknox – the product that is required to security for apps and how the team went about
This video talks about the different stages of startup funding. A fund is the most basic and essential requirement for any startup. At any stage of your startup, whether it is during the prototype stage, at launch. It is also for marketing purposes or to accelerate the pace of the growth engine, proper funding
A Product market fit refers to the capability of our company to sell the real solution to a problem. In other words, our customers in the market willing to buy our product? Will our product or service provide more value to customers than our competitors? Prasanna has divided this product-market to fit into various