The client’s ideal personality is a general picture of the ideal client that helps personalize your marketing. This is the description of client you want to do business with, which you want to attract. And is there an ideal customer persona? When defining the ideal client and creating the client’s personality, you want as
This exciting promo features Vijay Rayapati and Prasanna who will be discussing on Acquisition of B2B Startup. In a startup, marketing is a cost-effective way to grow your customer base and build your brand. You need not spend a lot of capital on expensive ads. Brands are becoming more creative in engaging their customers.
Category creation in SaaS involves being super innovative and creating your own niche in the market. In other words, it is about creating a distinctive solution to an already existing problem. How to tap both Indian & Foreign markets? Whether B2B or B2C will be more efficient in successful category creation in Saas? How to
There are thousands of successful SaaS businesses on the market, but only a few have earned the title of “Category Creator”. Category Creation is not about progressively improving what already exists. It is about identifying a problem and doing a better job than anyone else. Otherwise understand, express and resolve it. We are joined by
Bootstrapping is one of the most effective and inexpensive ways to ensure positive cash flow for a business. Bootstrapping means you must borrow less money and reduce interest costs. Let’s see what a bootstrapped Entrepreneur have to say about the myths of bootstrapping. Chaitanya of Ozonetel takes us on his journey of building his business
One of the most important parts of your business plan is market analysis. Find out what information you need to know about your potential customers. Here she is talking about how they went about changing the market segment for their product. In the interview Shubhra Srivastava is talking about the journey of her startup GaragePlug.
Some of the key obstacles faced by all entrepreneurs and business owners when starting a business are: Poor planning is the problem value for new startups. Many companies fail in the first year due to poor planning before declaring themselves “OPEN FOR BUSINESS!”. Everything from suppliers to rates should be examined before starting
As a SaaS business you will end up attracting different types of customers. It is very important for you to identify between Good and Bad Customers. In a startup sometimes you end up getting customers who will pay you lot of money. But their case could be spam and they could take so much support.
Artificial intelligence has been predicted for many years now. Especially through sci-fi movies, it’s actually happening now. We see it with Siri from Apple and Alexa from Amazon. We are seeing the navigation systems we have in our cars. We see this in air traffic control and in the large jets themselves. These all
Artificial intelligence is an umbrella term that covers several different technologies, like machine learning, computer vision, etc. In this forthcoming episode you will see Yamini Bhat talk about Vymo which is about AI for Sales. All these technologies help machines perform specific cognitive tasks as well as or better than humans. AI-powered computer