Part Two of Value SaaS and founder outcomes

 Meaningful founder outcomes refers to  being able to control and make your own choices even if that choice is to exit. Rajan says by focusing on the process,  outcomes will happen. Exiting with huge profit might be luring but when and how it has to happen must be well thought of. Apart from that

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Part One of Value SaaS and Value Pricing

 What does value pricing mean? Rajan simply puts Value pricing as cost plus and value minus. It means deriving value of your product not through features but the value it provides to customers.   He urges us to focus on value before growth hypothesis and how that becomes mantra for a value Saas Company.

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Importance of Feedback from customers

Feedback from customers is basically a tool to measure their loyalty and satisfaction. On the other hand it often paves the way for new research and market niches. Intention of providing more value to customers often gives founders ideas to build better products and services. Moreover feedback from customers could open new doors that you haven’t

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How to do Data Analysis to improve Sales Cycle

  The term ‘sales cycle’ refers to the time, when the lead is generated, and sale takes place. Sales data analytics is the practice of generating reports on sales data, trends, and metrics. This type of analytics sets goals and predict future sales performance. So, can we use Data Analysis to improve Sales Cycle? Best

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Part 2 of SaaS Endgame and Mergers and Acquisitions

In this video, Vijay Rayapati and  Prasanna Krishanamoorthy  are discussing about Mergers and acquisitions. What next after that? How do founders who have had meaningful exits give back or pay it forward. What is Vijay Rayapati committing to? Does helping other founders is part of his future plans. Vijay Rayapati  is Founder and CEO at

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Part 1 of SaaS Endgame and Process of Acquisition

  In this interview, Vijay Rayapati shares his experience of raising money for Minjar and then finally getting acquired by Nutanix. The fortunate thing for Minjar was that cloud was taking off at that time. Minjar had the ability to solve the problem which made them special and unique. What was the Process of Acquisition

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Annual or Monthly Recurring Revenue

  Annual or Monthly recurring revenue (ARR and MRR) is a common term used in Saas enterprises. These are vital for start-up valuations and potential investors. Especially in case of Saas as they are entirely dependent on annual or monthly recurring revenues from customers. Here Kalyan talks about how their company has managed ARR through

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How to define a Customer Persona

 The client’s ideal personality is a general picture of the ideal client that helps personalize your marketing. This is the description of client you want to do business with, which you want to attract. And is there an ideal customer persona? When defining the ideal client and creating the client’s personality, you want as

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Promo on Mergers and Acquisition of B2B Startup

  This exciting promo features Vijay Rayapati and Prasanna who will be discussing on Acquisition of B2B Startup. In a startup, marketing is a cost-effective way to grow your customer base and build your brand. You need not spend a lot of capital on expensive ads. Brands are becoming more creative in engaging their customers.

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Category Creation in SaaS by Expert Entrepreneurs

Category creation in SaaS involves being super innovative and creating your own niche in the market. In other words, it is about creating a distinctive solution to an already existing problem.  How to tap both Indian & Foreign markets?  Whether B2B or B2C will be more efficient in successful category creation in Saas? How to

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