Approved Fundamentals on Marketing for SaaS

[videopress vWiiyXrQ autoplay=”true”]   Almitra Karnik  of Clevertap and Shekar Nair of Upekkha who have the experience of working for various startups in US and India decode the marketing for SaaS startups. Shekar also talks about how does Upekkha help the Startups. They talk about the vast experience they have had in this field. With

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On Conflict between Sales and Customer Support Team

[videopress k4HVOfyx]   What happens when there is Conflict between Sales and Customer Support person. If the Customer support is incentivized to sell. Are they then start selling or still only supporting? Sales and client service groups area unit usually at odds. And when they are – it’s your customer who suffers. You want sales to

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The Importance of having Focus on Roadmap

Antony Kattukaran of Tagalys talks about the importance to focus on roadmap of the product that you are building. Anthony, in this video talks about why it is important to keep your eye on the prize in this case price. If the customer is willing to pay, that is when you build it. That is the

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SaaS Masterclass: SaaS Billing Model and Value Metrics

We have Krish Subramanian of Chargebee take us through his journey of setting up the company. Krish talks to Prathibha Sastry as part of the Value SaaS Series. It is A Masterclass in SaaS Business. Krish enjoys customer support. That just summarizes why he love SaaS and what you should expect at ChargeBee – world-class

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How to get to Predictable Sales Cycle

Varun Jain talks about Predictable Sales Cycle. He discusses the process that he follows and why its an important part of building a capital efficient business. A sales cycle is a set of steps that sellers take to lead into a customer. This includes everything from surveying to ending sales. Sales cycles vary between companies and

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The Customer Success Metrics That Actually Matter

   Charanya Rengarajan is a scientist turned SaaS Enthusiast. She helps early stage startups to setup their customer success team. And not just that, she helps them define incentives and goals. She also helps them determine KPIs aligned to the organisation’s business strategy. Some of the questions answered here – on Customer Success Metrics

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Results of Providing Value to the Customers

In this video we’ve Shubhra Srivastava explaining how her consumer is talking about the product. For instance the knowing that they have a customer who will sell their product for them.  How did this moment make her feel? How do you provide value to the customers? This video talks about why you need to focus

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Fundamentals of Finding Product Market Fit

Fit to the product market is a relatively new but inevitable concept that the founders of start-ups need to understand at any stage. Subho Halder of Appknox on finding the Product Market Fit for Appknox -security for Apps Appknox – the product that is required to security for apps and how the team went about

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Promo on Value SaaS Series

Don’t Be a Vanity SaaS. Be a Value SaaS business. This is a Promo on Value SaaS Series that is upcoming. When it comes time for part of the trip with your business, you can try selling it to someone else. One of the first questions I can think of is “how much does my

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