Startup 101 Tech Series - Importance of trademarking the Startup Products

Startup 101 Tech Series – Importance of trademarking the Startup Products

Customers recognize and relate to your product with your logo, brand name, slogan and more. Trademarking the Startup Products lets you to legally get the right of use and also to avoid any legal conflicts. Considering the limited resources a startup might have, how long should one wait for trademark registration? Or how early should one go for trademark registration?

Founders often wonder if registering for trademark, amidst other important tasks is worth all the efforts. Technically trademarks are Intellectual Property assets which you can buy, sell, lease or license. Trade marking for start-up products distinguishes your business from competitors. As it protects your brand legally and preserve its uniqueness.

Is your product or company having a name that could be commonplace? Or is it unique e in that specific industry? How much time can we afford to wait before we do trade marking for start-up products? This video is about trademarking the Startup Products

In this video, Prasanna Krishnamoorthy answers the above questions and explains us the right time for trademarking for start-up products. He is Partner in Value Saas Catalyst firm Upekkha. He enjoys coaching young entrepreneurs and worked with Microsoft Accelerator. Moreover he also authored various articles on start-ups, product management and crafted frameworks for product-market fit. 

This video is part of Start-up 101 series, a handbook for all your start-up questions. They are a series of crisp, straight to the point solutions to all the possible queries. Here our start-up Gurus strengthens your basics, before manoeuvring your way through nuances of start ups.

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