Importance of UI before Product Market Fit - The Prathibha Sastry Show

Importance of UI before Product Market Fit

A Product market fit refers to the capability of our company to sell the real solution to a problem. In other words, are customers in the market willing to buy our product? It is norm to build a working UI before product market fit to get it across buyers.

UI is a fundamental tool to stir buyer’s interest at once. The probability of customer giving a second glance to a bad UI product is meagre. On the other hand coding UI takes a lot of time and effort. Understandably the question of building a full fledged UI before product market fit analysis arises.

Our mentor Jay Dutta illustrates the pros and cons of building mock UI before the pmf. He is an alumnus of NID, worked as a UX designer for giants like Flipkart, Adobe and MakeMyTrip. Additionally, he co-founded UX design start-up and curator for various UI related conferences. One of the best in the industry.

The video is part of Start-up 101 series which acts as a user friendly manual to budding entrepreneurs. Here our team of experts and mentors answers all your startup confusions. Moreover they strengthen your basics, before maneuvering your way through nuances of start ups.

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