In the Tech Startup scenario, with limited resources, an individual often becomes a Product Manager as well as the Project Manager. Does it help to separate these two roles? Does it require two individuals to manage the same. Are they interchangeable?
What is product management? What is the product you are providing to the market? How it satisfies the customer? And how are you putting technology to use for creating the product? Our mentor Harsha rightly says it is an interface between Business, Customer and Technology.
It is the responsibility of the product manager to be very clear about ‘what is product management?’ Besides, he has to play various roles and track the product through its entire life cycle. Also it involves defining your product and problem it is trying to solve. So what is product management answers these questions and more.
Harsha Kumar has huge expertise as a product manager in companies like Ola and Zynga and AdNear. This makes her our best source to figure out exactly what is product management. She is an MBA graduate from INSEAD, current partner in VC firm Lightspeed India. Moreover, she is a board member of various companies.
The idea of Start-up 101 series is to give a head start for budding entrepreneurs. These are basics for beginners in form of short, to the point solutions to all the probable hurdles. We cater expertise of successful founders, investors and CEO’s to guide us through the start-up maze.