As a business owner, it’s important to know whether your product meets the needs of the market. This fundamental question requires a thorough understanding of your product’s capabilities and how it can bring value to potential customers. So, how can you determine if there is a gap in the market for your product?
In a video, Prasanna Krishnamoorthy, Partner at Value Saas Catalyst firm Upekkha and experienced entrepreneur, offers some tips and tools for finding the right market for your product. He emphasizes the importance of solving a problem rather than just building a business, and shares insights on how to do effective research.
Krishnamoorthy suggests looking beyond traditional sources such as surveys and focus groups, and instead exploring platforms like Yahoo Answers and Upwork. These sites allow you to see the questions people are repeatedly asking and the types of solutions they are seeking. Additionally, he encourages entrepreneurs to think about their target customers’ behaviors and preferences, and to consider where they are looking for solutions.
Ultimately, there is no one-size-fits-all solution to determining if the market needs your product. It requires a combination of research, analysis, and understanding of your product and target customers. However, by utilizing a variety of tools and strategies, you can increase your chances of finding the right market and achieving success.